The Power of Planning: Creating Opportunities to Grow

It's amazing how few businesses take the time to plan a strategy for their business. Many will have a general idea of what they want to accomplish but few actually identify the specific action steps they will need to take in order to achieve those goals.

“A well-defined strategy is the roadmap for your business success.” explains Jean-Bertrand de Lartigue, managing director of MA Consulting. “It provides clear direction, identifies how you are going to reach your goals and focuses on the steps you need to take to get there.”

MA Consulting works with owners and managers in medium-sized businesses eager to move on to the next level.

“It can be easy to be preoccupied with the immediate, day-to-day issues of running your business and to lose sight of your future objective.” says JB. “We work with you to understand your business and the challenges and issues you face, and help you develop a plan that fits your business and achieves the goals you set.”

Too many businesses try to be everything to everybody. They keep on doing what they've always done and often waste time and money on customers or markets that may never give them a worthwhile return.

An example of this is when the owner-manager of an electrical contracting business realised that, although he and his 12 staff were constantly busy, the company's turnover was dropping. He explains that the business was built up on his personal technical expertise, but he was lacking the management skills to really take it forward.

MA Consulting provided guidance to unlock this company's real potential. After reviewing the market, MA Consulting helped the business to think strategically and plan for the future. Rather than undertaking every electrical subcontract job that came along, they realised that with their specific expertise in voice and data installations, they could focus on that area. With clear direction from MA Consulting and help to develop a step-by-step action plan, the business quickly built a reputation as a specialist and now employs 60 people with a growing turnover and healthy profit.

Planning does take time, however, it is time well invested. Make time in your busy schedule to create a plan for your business. You'll be glad you did.